Electronic Arts Inc EA:NASDAQ

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Street Color: Apple Arcade Doesn't Pose Threat to Major Game Publishers, Small Threat to Zynga: Morgan Stanley

1:10PM ET 3/26/2019 MT Newswires
Morgan Stanley said the launch of Apple (AAPL) Arcade doesn't currently pose a major competitive threat to ActiVision (ATVI), Electronic Arts (EA), or Take Two (TTWO) as it doesn't include AAA quality content to compete with Call of Duty or FIFA. Since Apple didn't disclose plans to create first-party content, it would need to enlist large publishers as vendors. Zynga (ZNGA) poses a threat but the overlap is limited as ZNGA focuses exclusively on free-to-play.

(Street Color news is derived from real time discussions with market professionals globally subscribed to the Street Color Premium Chat service on Bloomberg IB Chat and the ICE IM. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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