Target Brings Joy to the Holiday Season with New Brands, More Ways to Shop and Save

1:01AM ET 10/23/2017 Business Wire

Retailer delivers specialty shopping experience with thousands of
exclusives and #TargetFun for all

  • Eight of the retailer's more than 12 new exclusive brands will be
    available for the first time this holiday, including the
    much-anticipated Hearth & Hand with Magnolia
  • Finding the perfect gift has never been easier or more affordable
    with Target's new curated gifting assortment, featured prominently in
    stores and online with nearly 1,700 products, most under $15
  • Guests have more ways to shop and save time with services including
    Order Pickup, Target Restock and the introduction of mobile wallet in
    the Target app for REDcard holders
  • As part of the investments it outlined at its Financial Community
    Meeting in February, Target is allocating millions of payroll hours
    throughout 2017 to accommodate increased training and staffing at its
    stores nationwide
  • Retailer continues its focus on being priced right daily, while
    offering guests more savings during the holidays, including new
    Weekend Deals in November and December
  • The introduction of new in-store experiences, including interactive
    photo opportunities and festive giveaways, will bring #TargetFun to
    holiday shoppers
  • Marketing campaign, "Together's the Joy," will inspire guests to
    discover and shop through broadcast, custom media partnerships and
    social media

Target Corporation (NYSE:TGT) today unveiled its plans for the
holidays, including new brands, thousands of exclusive gifts under $15,
easy and convenient ways to shop and save, and festive in-store

This press release features multimedia. View the full release here:

Target Holiday Gifting (Photo: Business Wire)

Target Holiday Gifting (Photo: Business Wire)

"While there's an incredible amount of change happening across retail,
we're focused on doing what's best for our guest and leaning into what
makes Target special, particularly during the holidays," said Target CEO
and Chairman Brian Cornell. "We're making progress against our long-term
strategy and entering the season with momentum. Our team of more than
400,000 is ready to deliver joy to our guests all season long with more
new and exclusive brands than ever, thousands of unique gifts at a great
value, faster and more convenient ways to shop and save, and engaging
holiday experiences in our stores across the country."

Target previously shared that it is reimagining its brand portfolio with
the introduction of more than 12 new exclusive brands by the end of
2018. Eight of those brands – spanning baby, kids, women and men's
apparel and accessories and home – will be available for the first time
this holiday season, offering guests unprecedented style and value. Most
recently, Target introduced Project 62, A New Day, Goodfellow and
JoyLab, and on Nov. 5, it will unveil the much-anticipated Hearth & Hand
with Magnolia. Co-designed with Chip and Joanna Gaines, Hearth & Hand
with Magnolia features 300 products, most for under $30, including
tabletop, home décor and giftables, like a toy dollhouse and workbench,
a letters to Santa mailbox, festive tableware and more. The
collaboration with Target marks the couple's first time creating product
with a retailer.

This year, Target has taken the guesswork out of gifting so guests can
feel confident they will find the perfect gift for everyone on their
list. With the introduction of four special collections curated for
women, men, kids and teens and featuring nearly 1,700 items, most of
which are exclusive to Target and under $15, guests can save time and
money as they check name after name off their shopping list. These
holiday collections, with products ranging from grooming sets for him,
stationery for her and hundreds of stocking stuffers for only $1, will
be prominently displayed in the main aisles and key departments of
Target stores, as well as a dedicated experience on

To make gift-giving even more foolproof, Target is introducing GiftNow
on This service allows gift givers to click the GiftNow
button on products on and send an e-gift box, which allows
the recipient to accept the gift, change the color or size, or choose
something entirely different, all before anything ships. Thousands of
gifts are available through GiftNow, making it an easy choice,
especially for last-minute shoppers.

Target also is expanding its popular Wondershop seasonal brand, which
was introduced in 2016. Wondershop features everything guests need to
trim their tree and more, and this year will expand to include specialty
food gifts and snacks, like caramel popcorn, flavored coffees, gourmet
nuts and chocolate truffles.

In addition, guests will find new and exclusive items across Target's
multi-category assortment. Popular items in toys, electronics and
entertainment include:

  • More than 1,400 new and exclusive toys from sought-after national,
    specialty and owned brands, including Hatchimals Surprise and L.O.L.
    Surprise! Big Surprise.
  • More than 70 exclusive board games, like Bob Ross: The Art of Chill,
    licensed products from PAW Patrol and Netflix's Beat BugsTM,
    and a robust assortment of "Star Wars: The Last Jedi" and Netflix's
    "Stranger Things" products.
  • The most in-demand video game consoles, like Nintendo Switch and a new
    Target-exclusive Xbox One S Minecraft bundle, plus popular video
    games, like Super Mario Odyssey.
  • An assortment of the newest voice-activated speakers, including,
    Google Mini and Fabriq.
  • The latest suite of Apple products, including iPhone 8, iPhone X,
    Apple Watch Series 3 and Apple 4K TV.
  • An expanded assortment of wearable technology and accessories from
    brands like Apple, Fitbit, UNICEF Kid Power Band and Marc Jacobs.
  • Two exclusive collectible magazines with Taylor Swift's new album, reputation.

Ease and Convenience

Based on their preference, guests can choose a number of ways to shop at
Target this holiday season. This includes visiting one of the retailer's
more than 1,800 stores, to ordering online for delivery from,
to Order Pickup, where 95 percent of online orders are ready for pickup
at a store within one hour. The retailer also recently launched Target
Restock, which currently offers next-day essentials delivery in 11 major
markets and will expand nationwide in 2018, and introduced Drive Up
service at stores in the Minneapolis-St. Paul area.

Offering additional convenience, in November, the retailer will
introduce a new mobile wallet function in the Target app. This will
allow REDcard holders to pay for their store purchases and redeem
Cartwheel offers, all with the scan of their phone. Also in time for the
holidays, Target has increased the number of stores that ship online
orders to guests' homes to more than 1,400, making the delivery process
faster and more efficient for guests. In addition, will offer
Free Ship to all guests beginning Nov. 1, with no minimum purchase

Bringing it all to life is Target's team. As previously announced, the
retailer is hiring approximately 100,000 seasonal team members. As
outlined at its Financial Community Day meeting in February, Target is
investing in its team by allocating millions of payroll hours throughout
2017 for increased training and staffing at its stores across the
country. These additional payroll hours are helping Target create an
expert salesforce, particularly in key departments like apparel,
electronics, beauty and food and beverage, and ensure quality guest
service, particularly during peak periods of increased traffic, such as
weekends and the holiday season.

Value and Experience

Throughout the season, guests can rely on Target to be priced right
daily, while offering additional opportunities to save big, which will
be highlighted in the retailer's Weekly Ad and available via Cartwheel.
New this year, Target will introduce Weekend Deals, timed to align with
the purchases guests are making while stocking up on everyday essentials
and holiday must-haves. Weekend Deals will run Saturdays and Sundays,
beginning Nov. 11. Specific deals will be shared at a later time.

In addition to saving on the weekends, Target will deliver more joy to
guests this season through engaging in-store experiences aimed at
bringing #TargetFun to holiday shopping. For example, most stores will
offer a photo booth that puts a Target twist on a traditional photo with
Santa throughout the month of December. Guests can snap a picture in the
photo booth, created to look like an upside-down fireplace built with
LEGO bricks, then rotate the image and see themselves sliding down the
chimney with Santa. Also on weekends in December, guests can sample
holiday treats, participate in interactive demonstrations featuring top
toys, a Star Wars event and more at select stores.

Bringing the wonder of the season together, Target will debut its
holiday marketing campaign, "Together's the Joy," on Nov. 1. The
campaign theme was developed from the guest insight that while everyone
celebrates the holidays in a unique way, seeking joyful moments with
those who matter most is universal. From broadcast and in-store
marketing to inspirational catalogs for kids and adults and custom media
integrations, guests will experience a memorable multi-media campaign
from Target this season.

About Target

Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,828
stores and at Since 1946, Target has given 5 percent of its
profit to communities, which today equals millions of dollars a week.
For more information, visit
For a behind-the-scenes look at Target, visit
or follow @TargetNews on Twitter.

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