Amazon Says Prime Day Posted More Sales Than Black Friday, Cyber Monday Combined

2:43PM ET 7/17/2019 MT Newswires (AMZN) said Wednesday that its annual Prime Day event this week generated more sales than the previous Black Friday and Cyber Monday events from the end of last year.

The e-commerce giant said members of its Prime program bought more than 175 million items during the two-day event on Monday and Tuesday. The event was open to Prime members in 18 countries, double the number of nations that could take part when the event started five years ago.

Amazon didn't provide a dollar amount for the total sales, but Chief Executive Jeff Bezos said members "bought more than $2 billion of products from independent small and medium-sized businesses."

The company said it added more new Prime members on Monday, with almost as many on Tuesday, to make them the two most successful days for member signups. Prime members pay $119 a year for free shipping on Amazon purchases as well as access to the company's streaming-video content.

"Millions of items (were) shipped in one day or faster using Prime Free One-Day, Prime Free Same-Day or Prime Now worldwide -- making it the fastest Prime Day ever," the company said.

Target (TGT) held its Target Deal Days on Monday and Tuesday to compete against Amazon. It touted that a membership wasn't needed to get the deals and offered same-day delivery and pickup services through its namesake website and mobile app.

The Minneapolis-based retailer hasn't provided results for its event.